Culinary & Art Festival Market of Arts & Gastronomy Set To Launch In July In Mexico

Summer is the perfect season for food festivals and there’s a brand new event that you should put on your foodie radar: The Market of Arts & Gastronomy Festival in San Miguel de Allende, Mexico, will be held on July 13-16. The interactive and intimate festival, which is expected to become an annual event, promises to be different than any other food festival, aside from taking place in a truly beautiful settingThe festival will feature many leading chefs, hotels, restaurants, food and spirits, artists and more!

Hotel Matilda and Rosewood San Miguel de Allende are the festival’s lead sponsors and organizers. “MAG will be unlike any other food festival,” explained Bruce James, director of Hotel Matilda. “It will be truly interactive, convivial and intimate – like friends getting together to enjoy fine food, drink, and art. The level and number of renowned chefs and artists participating is unprecedented. And it will be set in the captivating and seductive atmosphere of incomparable San Miguel de Allende.”

The four-day festival include will also feature:

  • A kickoff dinner in Moxi at Hotel Matilda with renowned Mexican chef Enrique Olvera
  • Intimate, unforgettable luncheons and dinners which will be held at restaurants as well as unique locations throughout San Miguel
  • Marché-more than 120 booths featuring tasting dishes, Tequila, spirits, beers, wines, cheeses as well as various art exhibitors
  • Chefs and artists will share their personal experiences with dynamic demonstrations. James said the MAG festival’s “Talk” sessions differentiate it from all others.  “Much like the Sun Valley film festival, MAG brings together industry leaders and influencers to chart emerging trends and address the most significant issues of the day,” he explained. “As the festival evolves, the ‘Talk’ sessions will become the singular, must-attend events.”
  • A ‘Mixology Room’ will be a dedicated space for enjoying premium and artisanal spirits and liquors, with top Mexican bartenders working their magic.
  • Edible Expositions will present innovative artworks that will be eaten by festival goers. At an Edible Exposition by Fernanda Prado, dinner courses will be paired with art and Monte Xanic wines. Most food festivals focus only on cuisine, he said. “Pairing chefs with artists is a distinctive aspect of MAG.   The preparation of good food is merely another expression of art, one of the joys of civilized living.”
  • Special Tasting Events: Tequila, mezcal and beer tastings at El Chorro ‘Casa de la Cultura’ (a space for cultural and art activities).
  • Trillar: From a word referring to a green coffee bean that has not yet matured or been classified, the Trillar at Hacienda los Picachos will be a platform for emerging chefs to present their creative ideas to the press and MAG guests.
  • Casa Cuervo After Party: The main party of the festival where all the chefs, sponsors, festival-goers and press will celebrate the first edition of MAG.

Totally cool, right? James explained that his vision for MAG is to transmit what they’ve created in Hotel Matilda – a unique alliance of cutting-edge gastronomy and art that builds a sense of community – and broadcast it on a national level.  “From Campeche to Quintana Room, from Baja California to Jalisco and Oaxaca, we want to showcase the distinctive cuisines of each region but also introduce flavors from abroad to infuse an element of surprise and originality.”

An all-inclusive MAG ticket will be available, or tickets may be purchased for individual events, with costs ranging from about $50-$150. Tickets may be purchased on Ticketmaster (  or the MAG website (

Images courtesy of MAG.

Mallory is the founder and foodie-in-chief of Couch Potato Cook. She is a writer and journalist based in Los Angeles by day, and a foodie in her spare time.